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Google is taking action in the gender equality conversation with their Change The Game initiative, by inspiring & supporting women in the gaming industry to pursue their passion and nurture growth in that career path. Archer was the perfect nuanced vision to bring FF Creative's ideas to life that represents the world of gamers in a multitude of ways- collaborative workspaces, lifestyle portraits, and abstract still lifes that are sprinkled throughout the site for their launch.  Archer is also very passionate about gender equality conversation and female empowerment and was thrilled to apart of a something greater that speaks to her own personal philanthropic endeavors, inspiring young woman to use their voice and lead this next generation. Check out the Change the Game site for more about the mission and their commitment to promoting diversity in gaming. 

Credits

Photographer Kristyna Archer
Client Google Play
Agency FF Creative
Production Vacation Theory
Set Designer Kiki Stevens
Wardrobe Stylist Leah Adicoff