Archer directed a series of videos showcasing shoe care client Kiwi for Ogilvy Chicago. The challenge was reinventing the "how-to" video in Archer's style, making each feel visually pleasing, energetic, and lively. With the right tone and balance of the clear explanation of product use in protecting your coveted boots or sneakers, each video ends on a celebratory note and a fresh way to truly wow you with what they are capable of.

Credits

Director Kristyna Archer
Client Kiwi/Salamander Shoe Care by SC Johnson
Agency Ogilvy Chicago
Wardrobe Stylist Kit This