Nature's Bakery "Hike"

Nature's Bakery "What Goes In"

This campaign captures relatable moments of young parents striving to keep their kids on task for a hike. It takes focus and energy to prep for any outdoor activity even before the activity begins. By the time the journey starts, the parents are already exhausted, finding a moment to recharge with a delicious Nature’s Bakery bar to fuel the rest of their trip.

In this production, we blend virtual production with a practical set build to create a seamless, stylized hiking scene on a stage. The natural virtual background sets the stage for our hiking foreground, allowing us to capture the perfect sunlight without the timing constraints of being on location. This innovative approach enables us to move our background to match different shot angles, streamlining our shot list and maximizing our shooting efficiency each day.  

CREDITS: Client: Nature's Bakery | Agency: RTO+P | Director: Kristyna Archer | Production: Artclass | Managing Partner: Geno Imbriale | EP:  Kirsten Arongino | Head of Production: Sparkle Jones | Producer: Dan Hernandez | DP Patrick Jones | PD Ali Isaksen | Wardrobe Stylist: Monica Cargile | HMU Devin Bianchini | Food Stylist: Carrie Purcell | Storyboard Artist: Ian Wells 

Process

Some keen behind-the-scenes view of how the sausage is made.

Concept