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Allergan's launch of its new medical device Truetear (treating chronic dry eye) needed an approachable lifestyle-driven perspective to showcase their unique product and combat any awkwardness or intimidation of use. FCB Chicago reached out to Archer to create the right nuanced vision and direct the product video as well as capture the product photography. By utilizing Archers bright & bold palette, these abstract compositions came to life. For the video, her vision of monochromatic bathroom sets mixed with an upbeat tempo helped paint a minimalist scene for Truetear to debut. All the while making a new medical device fun, convenient, and a part of your every day. 

Credits

Photographer/Director Kristyna Archer
Client Truetear by Allergan
Agency FCB Chicago
Creative Director 
Jasmin Whitmore