The Staples TRU RED product line called for a high-octane, dynamic, motivating anthem to tell the story of IDEAS! No matter how big or small - with the right help ideas change the world. In this anthem we use a kinetic camera, colorized product line, and a motivating animated animation to push the momentum forward in making one striking and memorable film.
Behind-the-scenes view of how the sausage is made.
Director: Kristyna Archer
Agency: Zambezi LA
Post Production: FIN
DP: Michael Lockridge
Set Designer: Concretestem
Storyboard Artist: Elizabeth Columbo