Staples / Tru Red "Roll Up Your Sleeves"

The Staples TRU RED product line called for a high-octane, dynamic, motivating anthem to tell the story of IDEAS!  No matter how big or small - with the right help ideas change the world.  In this anthem we use a kinetic camera, colorized product line, and a motivating animated animation to push the momentum forward in making one striking and memorable film. 
 

Process

Behind-the-scenes view of how the sausage is made.

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Concept

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Credits

Director:                Kristyna Archer
Client:                    Staples
Production:           FIN
Agency:                 Zambezi LA
Post Production:   FIN
DP:                         Michael Lockridge
Set Designer:        Concretestem
Storyboard Artist:  Elizabeth Columbo