Data has shown that napkin users make better dating material. The creative team at Figliulo & Partners sought out Archer to direct 4 commercials and capture a range of expressive portraiture for their upcoming Vanity Fair Napkins #dateanapkinuser campaign. Partnered with Match.com, the 4 spots share sly stories exploring the benefits of dating a napkin user. The clever copy, vibrant color palette, and charming flavor of the videos were right in Archer's wheelhouse of color-mapping, minimalist set design, and love for character. You can also see the spot featured in this latest Ad Age article. These spots won a Gold Telly Award in Online Commercials.
Photographer/Director Kristyna Archer Client Vanity Fair Napkins + Match.com Agency Figliulo & Partners Creative Director Jeff Scardino