Google Play "Change the Game"

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Google’s Change The Game initiative is all about pushing the gender equality conversation forward by supporting women in the gaming industry—and I was honored to be part of that mission. This photography campaign with FF Creative was a perfect fit. We set out to represent the world of gamers in a fresh, inclusive way—from collaborative workspaces and dynamic portraits to conceptual still lifes that added a graphic visual punch. Together, we crafted a visual language that brought the initiative’s spirit to life: bold, diverse, and full of possibility.
 

Credits

Client:                    Google Play
Agency:                 FF Creative
Production:           Vacation Theory
Set Designer:        Kiki Stevens



©Kristyna Archer, 2025
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