Aldi / "Its not a Sale"

"Sign" :15

"Balloons" :15

ALDI marches to the beat of its own drum, and this campaign is no exception. Highlighting the strength in simplicity, we set up these clever visually-compelling compositions through practical rigs efficiently engineered so we spend the most time shooting. In a time of constant decision fatigue and superfluous distractions, people crave simple.  The simple and minimalist approach is not basic. It’s intentionally striking! Purposefully bursting the consumer bubble through sales tropes, ALDI cuts through the noise with clever visual language combined with poignant copy that makes for one concise, impactful, witty campaign.

CREDITS: Client: ALDI | Agency: Digitas | Director: Kristyna Archer | Production: Artclass | Managing Director, EP: Rebecca Niles | Producer: Kevin Schroeder | First AD: Dan Lamkin | DP: Dan Frantz | Set Designer: Jen Bukovsky
 

Process

Behind-the-scenes view of how the sausage is made.

Concept