Aldi  "It's not a Sale"

"Sign" :15

"Balloons" :15

ALDI marches to the beat of its own drum, and this campaign is no exception. Highlighting the strength in simplicity, we set up these clever visually-compelling compositions through practical rigs efficiently engineered so we spend the most time shooting. The simple and minimalist approach is not basic. It’s intentionally striking. Purposefully bursting the bubble of sales tropes, this campaign cuts through the noise with its clever visual language combined with poignant copy.

CREDITS: Client: ALDI | Agency: Digitas | Director: Kristyna Archer | Production: Artclass | Managing Director, EP: Rebecca Niles | Producer: Kevin Schroeder | First AD: Dan Lamkin | DP: Dan Frantz | Set Designer: Jen Bukovsky
 

Process

Behind-the-scenes view of how the sausage is made.

Concept