Kraft Singles x Chef Shirley Chung 

Grilled Cheese & Tomato Soupling!

In a sizzling fusion of flavor innovation, the "Soupling" has made its debut onto the culinary scene, a delectable collaboration between Kraft Singles and the visionary Chef Shirley Chung. The vibrant, bold palette and stylized vignettes captured the essence of this grilled cheese dumpling wonder. From tabletop delight with the featured packaging to dynamic portraits of the "Dumpling Queen" herself, my eye aimed to create cohesion in the story and showcase the mouthwatering texture and cheesy perfection of the "Soupling."  This visually enticing campaign tantalizes taste buds and sparks curiosity, leaving an indelible mark on the culinary landscape.

CREDITS: Client: Kraft Singles | Agency: The Kitchen | Photographer/Director: Kristyna Archer | Producer: Annee Elliot | Set Designer: Kiki Stevens | Wardrobe Stylist: Holly Copeland | Food Stylist: Ali Chiappinelli | Digi Tech: Aly Whitman | Photo Assistant: Benny Askinas

Process

Behind-the-scenes view of how the sausage is made.