Kraft Singles x Chef Shirley Chung

In a sizzling fusion of flavor innovation, the "Soupling" has made its debut onto the culinary scene, a delectable collaboration between Kraft Singles and the visionary Chef Shirley Chung. The vibrant, bold palette and stylized vignettes captured the essence of this grilled cheese dumpling wonder. From tabletop delight with the featured packaging to dynamic portraits of the "Dumpling Queen" herself, my eye aimed to create cohesion in the story and showcase the mouthwatering texture and cheesy perfection of the "Soupling." This visually enticing campaign tantalizes taste buds and sparks curiosity, leaving an indelible mark on the culinary landscape.

Process

Behind-the-scenes view of how the sausage is made.