Ojjaara / FCB Health

Iconic imagery has the power to stop you in your tracks, and take a deeper look into what's drawing you in - the story, the emotional connection, the uplifting energy exuding off the image that makes your heart feel full. I was immediately drawn into the concept for this campaign and all it represents. The "O" in "Ojjaara" is the portal and the pathway towards living a brighter, empowered life free from suffering from Myelofibrosis (MF). This collaboration with the creative team was a joy as we continued to push how best to illustrate an emotional story through one still image. The campaign involved many elements to create these final compositions for various banner sizes. We created a seamless workflow from production to post-production, combining everything into one hybrid look and feel that is truly ownable and one of a kind.

Process

Behind-the-scenes view of how the sausage is made.