C by GE
Dumb Lamps
With an excellent play on words for this campaign for GE, C by GE transforms your dumb lamps into a smart lamps! Each vignette features a eccentric character where their personality comes through in their lamp design choices, creating a tapestry of unique and fun moments that all cut to a hero anthem.
CREDITS: Client: GE Agency: Vayner Meda | Director: Kristyna Archer | Production: Vayner Media | Producer: Dani Hiravy | 1st AD: Alexia Gray | DP: Minami Kato | Set Designer: Acme | Stylist: Gloria Cospito | Post Production: Vayner Media