DIRECT
hello@archerstudio.co 

COMMERCIAL REPRESENTATION
US - FILM
ARTCLASS 
kirsten@artclasscontent.com

US - PHOTO/MOVING IMAGE
BEYOND CREATIVE MGMT.
amy@beyondcreativemgmt.com

CANADA - FILM
RODEO
simone@rodeoproduction.com

UK - FILM
ODELAY
prudence@odelayfilms.com

CLIENT LIST

72 & Sunny. AllBirds. Aldi. Amazon. Anomaly. Arnold. BBDO. Canon. Capital One. Clean & Clear.  DDB. Digitas. FCB.  Fred & Farid. GE. Google. Grey. Honda. Instacart. Kraft. Leo Burnett. McCann. MGMGrand. Minutemaid. Miller Lite. Nair.  Ninja. Ogilvy.  Pantene. Razorfish. Renew Life. RPA.  RTOP. Sephora. Skippy. Target. Uber. VMLY&R.

BIO

Hi! I'm Kristyna Archer director, photographer, interdisciplinary artist creating thought-provoking, visually compelling work. Some common words used to describe my work: playful, quirky, joyful, whimiscal, stylized, hyperreal, vibrant, bright, colorful, comedic, conceptual. From growing up near 8 Mile Rd to gridlock on the 405, from house music in my college darkroom to avocado toast on the west coast, I've slowly reduced exposure to winter climates and become acclaimated to the second question of every conversation being "What's your sign?" 

My default, absurdity. My love langauge, satire. Notoriously bad at small talk and will attempt to traverse topics from protopian futures to quantum entanglement to regenerative storytelling without missing a beat - yet still my mom wins at talking faster than me. Moonlights as the kooky, eclectic aunt that likes to disrupt the norms of her nieces and nephews lives in hopes to broaden their worldview, and expand their minds with every tiny interaction. Irony & abstraction is the lens through which I see the world, and my not-so-secret weapon for spreading joy and healing humanity. I hope to turn seemingly mundane moments into magic through every project I get my hands on.

Some on-set highlights include directing the incomparable Jason Alexander for Sanofi with Weber Shandwick, where I had to stiffle Jason's creative urges to go more "method," when he asked our team to apply bee sting sfx makeup and have a car run him over so the concept was more clear. Mind you, he probably didn't know our production budget, timing, and more importantly, the legal constraints in pharma campaigns - not exactly known to be risk-takers. Also, creating a tumbleweed of hair to roll over my cast in my "Buntervention" Pantene spot  and a vagina & gut set for Renew Life with Funworks, was a highlight of absurdity!  And recently diving deep into virtual production/Unreal Engine, world-building for Green Mountain Energy with 160over90 has become a force multiplier for my work, and where I am headed. I am currently developing AI film concepts that push for innovation rooted in humanity, resurfacing the human in a deeply digital world. It has opened up Pandora's box for the type of work I specialize in, as I embark on the journey into an entirely new way of storytelling.

My passion projects focus on my ven diagram of impact; sustainablity - mental health - gender equity - and how I can create work that speaks to that interconnection, shines a light, flips a perspective, empowers the disempowered, whether it be through bringing comedy in regenerative storytelling, or raising up underrepresented voices through the work I create and the crews on my sets. I'm a Green The Bid ambassador pushing for more sustainability on set, and I started a podcast, The Treatment Forum, to demystify the treatment pitch process and nurture an open dialogue in our industry.

I can be found shamelessly pretending to know nothing about production and putting on my best "wholesome America" face for HGTV's "Ugliest House in America" in hopes of winning a free home reno. We have the esteemed title of Ugliest House in  Pacific region - production was cheap, no plaque, no nothing! Now working on the endless joy of a forever renovation of my retro wood-paneled, linoleum palace, that's your perfect film location ;) Or playing fetch with my cat-dog Charlie Blanco, named after Charlie Chaplin by my comedian hubby.

Reach out no matter how early on you are in the creative process, or if it's a "this needs to shoot tomorrow" scramble - I'm always game for a challenge, good creative, and bringing talented people in one room for the sake of collaboration to make something that has never been made before.

We aren't conducting heart surgery or curing cancer, but we are shaping culture, and culture shapes human behavior - that impact is our zone of interest.

AWARDS / PRESS

LBB, "The Director's" Interview, 2023
CURATION HOUR Feature, 2023
Cannes World Film Fest, Best AI Film, "The Last Rhinestone Cowboy," 2023
LBB "When Generative AI Meets Virtual Production" Feature, 2023
JUST SHOOT IT podcast ep #385, "Finding Art in Advertisement w/ Kristyna Archer," 2023
The Artists Forum Festival of the Moving Image, Official Selection, 2023
Diversity Grant, UNREAL ENGINE for Filmmakers, CG Pro, 2023
AdsOfTheWorld, "Light the Future" Green Mountain Energy Campaign, 2023
LBB Online, "Light the Future" Green Mountain Energy Campaign, 2023
LA INDEPENDENT WOMEN FILM AWARDS, Official Selection, "A Harmony of Touch," 2022
VAEFF, Official Selection, "A Harmony of Touch," 2022
LGBTQ LA, Best Experimental Film, "A Harmony of Touch", 2022
SHOTS Interview "Kristyna Archer: A Few of My Favourite Things", 2022
CANIFFF, Official Selection, "A Harmony of Touch," 2022
PARIS LIFT-OFF, Official Selection, "A Harmony of Touch: The High-Five, Handshake, and Hug," 2022
MONTREAL INDEPENDENT, Official Selection, "A Harmony of Touch," 2022
TELLY AWARDS, Gold, Immersive & Mixed reality, Volumetric Fashion Capture, 2022
LOS ANGELES BLACK, Official Selection, "Our Crown," 2022
TORONTO BLACK Film Festival, "Our Crown", 2022
HOLLYWOOD INTERNATIONAL DIVERSITY Film Festival "Our Crown," 2022
CANIFFF, BEST CONCEPT, "Musical Chairs: A Battle Royale," 2021
LONDON FASHION Film Festival - Best Fashion Film Nominee, "Musical Chairs: A Battle Royale," 2020 
FFFAMSTERDAM, Official Selection, "Musical Chairs: A Battle Royale," 2020
BERLIN COMMERCIAL AWARDS - Shortlisted, New Generation Award, 2020
LA FEMME INTERNATIONAL Film Festival - "Musical Chairs: A Battle Royale", 2020
Women's International Film Festival, Official Selection, "Musical Chairs: A Battle Royale", 2020
ACE AWARDS - Photography, Marlo Campaign, Iris Worldwide, 2020
SHINY AWARDS FEATURE Interview, 2020
SHINY PICKS, "A Beginner's Guide to Quarantine from a Born-Again Optimist" 2020
PALM SPRINGS INTERNATIONAL COMEDY Festival, Selection, "A Brief History of the Eyeroll" 2020
TELLY AWARDS, Silver - Social Video: Culture & Lifestyle, Pantene Pro-V #Buntervention, 2020
TELLY AWARDS, Silver - Social Video: Online Commercials, Pantene Pro-V #Buntervention, 2020
TELLY AWARDS, Silver - Social Video: Products & Services, Pantene Pro-V #Buntervention, 2020
TELLY AWARDS, Bronze - Branded Content: Use of Humor, Pantene Pro-V #Buntervention, 2020
ADC 98th AWARDS, Merit, Mommy Bahama, 2019
WEBBY Honoree, Advertising/PR, Mommy Bahama, 2019
WEBBY Honoree, Personal Website Design, 2019
BIG APPLE WOMEN'S Film Festival, "The Future Is Female PSA," 2019 
TELLY AWARDS, Gold, VF Napkins #dateanapkinuser, 2018