Amazon Prime $25 Flights

"Class"

"Movie"

"Barber"

For Amazon Prime’s $25 Flight (StudentUniverse) campaign, I teamed up with the incredible team at Confidant to bring this playful concept to life, encouraging students to graduate from their parents’ Prime account! With a Meisner-inspired approach, the dialogue struck a perfect balance of comedy and authenticity, nailing the natural conversational rhythm. With a single shoot day on a bustling college campus during election week—with a horse of course—we captured three 15-second spots that delivered the special offer with a sly smile, wink, and wit.

CREDITS: Client: Amazon | Agency: Confidant | Director: Kristyna Archer | Production: Vacation Theory | EP: Anabella Casanove & Sage Price | PM: Bete | DP: Josh Saideman | PD: Honor Hamilton | Wardrobe Stylist: Lisa Bae | Hair & Makeup: Alix Youngblood | Post: Open Water Post  | Editor: Andy Peters | Colorist: Arianna Shining Star

Process

A behind the scenes glimpse into how the sausage is made

Concept