Amazon Prime / Time For Your Prime

"Saucy"

"Tat"

"Inflatable Weiner"

For Amazon Prime’s Time for Your Prime campaign, I had the fun challenge of directing a series of spots designed to nudge college kids off their parents' Prime accounts and onto their own. The concept leaned into that universal “Oh shit” moment—getting caught making a mysterious, embarrassing, or downright questionable purchase. From the ridiculousness of kiddie pools full of hot sauce to an inflatable hot dog costume, the cast brought so much color to these spots. Huge credit to the sharp, hilarious creative team at Confidant for concepting such entertaining boards—I loved squeezing every bit of nuance out of their performances. 

CREDITS: Client: Amazon | Agency: Confidant | Director: Kristyna Archer | Production: Vacation Theory | EP: Anabella Casanove & Sage Price | PM: Bete | DP: Patrick Jones | PD: Honor Hamilton | Wardrobe Stylist: Quannii Bell | Hair & Makeup: Alix Youngblood | Post: Open Water Post  | Editor: Andy Peters | Colorist: Arianna Shining Star

Process

A behind the scenes glimpse into how the sausage is made

Concept