Amazon Fresh

"New  Year, New  You"

To debut one of the first Amazon Fresh locations in DC, the creative team at Confidant and I set out to bring comedy to life through a playful reveal, driven by the banter between two friends. We've all been there—getting excited at the thought of fresh, healthy food right at our fingertips—then voilà!

CREDITS: Client: Amazon | Agency: Confidant | Director: Kristyna Archer | Production: Farmuse | EP: Michelle Nicholson | Producer: Dayna Rochell | DP Sam Wooten | Post Producer: Cut + Run NYC  | Editor: Ethan Michell

Process

Behind-the-scenes view of how the sausage is made.

Concept