Basis Tech

"Seamless"

This Basis Technologies retro-inspired campaign was a dream to bring to life. Eleanor is the business-savvy siren, the martini-sipping messenger of the 60s, delivering the future of advertising with charisma and wit.” Executing this vision meant immersing ourselves in the textures, colors, and moods of a bygone era—scouting mid-century modern gems in Los Angeles, curating wardrobe and props with impeccable detail, and building a world that felt as cheeky and charming as it was stylized. We obsessed over every frame—from the line of a lounge chair to the cut of a collar—to make sure the look was cohesive, iconic, and deeply rooted in retro authenticity. This shoot was a playful love letter to advertising itself—with just the right amount of self-awareness and inside baseball winks to those who live in this world on the daily 😉 . 

Process

Some keen behind-the-scenes view of how the sausage is made.

Concept