Biore
"The Blackhead Breakup"
UV Aqua Rich
Glowy UV
This hybrid AI campaign fuses live-action filmmaking with AI-generated scenes to create visually surreal, scroll-stopping social. Real product shots and talent performances were captured practically in-camera, while AI was used to build heightened sensory worlds, cosmic environments, and stylized character sequences that pushed the work beyond the scale of a traditional social campaign. One of the hero films combined a real performer’s lip-sync with an AI-generated character, blending human performance with worldbuilding in a way that felt cinematic, bespoke, and weird in the best way possible.
CREDITS: Client: Biore | Agency: Confidant | Director: Kristyna Archer | Production: Rodeo | EP: Sébastien Hotte DP: Nina Djacic | PD: Stella Grob | Wardrobe Stylist: Olga Barsky | Post: Rodeo | Assistant Head of Post: Adam Kreiner | Post Production Supervisor: Georgina Brockhurst | Editor: James Boger