C by GE

Dumb Lamps

With an excellent play on words for this campaign for GE, C by GE transforms your dumb lamps into a smart lamps!  Each vignette features a playful character where their personality comes through in their lamp design choices, creating a tapestry of unique and fun moments that all cut to a hero anthem.

Credits

Director:                       Kristyna Archer
Client:                           GE
Agency:                        Vayner Media
DP:                                Minka FK
Set Designer:               Acme Brooklyn