Green Mountain Energy

"Light the Future"

This campaign anthem embodies that change-the-world energy—it's inspiring, empowering, and compelling on many levels. From miniatures to an LED volume, we scaled it—the mountain, that is.  Opening with our animated Firefly, which sets the anthem in motion, we traverse a series of interconnected storylines, each following characters whose mindful, sustainable actions demonstrate that clean energy is a choice. The concept called for diverse landscapes to immerse viewers in nature within a stylized, branded world. To efficiently capture the power of wind and solar energy at scale, we utilized Unreal Engine within the LED volume in virtual production. The campaign culminates in a warm invitation, encouraging everyone to play their part.

CREDITS: Client: Green Mountain Energy | Agency: 160over90 | Director/Photographer: Kristyna Archer | EP Rebecca Niles | Managing Director: Corwin Carroll | Executive Creative Director: Chris Eckhardt | EP Eric McCasline | Head of Production Sparkle Jones | Head of Post Production: Brian Keegan | DP Federico Tamburini | PD Jamey Didomenico |Art Director Jenn Ward | Stylist: Sidney Young | Miniatures: Kathleen Gerber + Liz Nixon | Editor: Morgan Bradley | Post Producer: Julia Torchine | Colorist Taylre Jones | Flame: Eric Pascua | Character Design + Animation: House Special

Process

Behind-the-scenes view of how the sausage is made.

Concept