Green Mountain Energy
"Light the Future"

Process

Behind-the-scenes view of how the sausage is made.

Green Mountain Energy is here to "Light the Future" FORWARD! This campaign anthem is that change-the-world type of energy that's inspiring, empowering, and optimistic!  There were many facets to this project that made it very compelling to create. From miniatures to a 124ft LED volume, you name it, we scaled it, the mountain that is. Opening on our animated Firefly that kicks off the anthem, we traverse an array of interconnected storylines of various characters connected through their green acts, showing clean energy is a choice. The concept called for many different landscapes to be our connection to nature while the Firefly guides us through each interior or exterior scene within a stylized branded world. To capture the wind and solar and achieve the desired visual effects with efficiency at scale, we utilized the technology of Unreal Engine in the LED volume. The campaign culminates with a warm invitation, encouraging everyone to play their part.

CREDITS: Client: Green Mountain Energy | Agency: 160over90 | Director/Photographer: Kristyna Archer | EP Rebecca Niles | Managing Director: Corwin Carroll | Executive Creative Director: Chris Eckhardt | EP Eric McCasline | Head of Production Sparkle Jones | Head of Post Production: Brian Keegan | DP Federico Tamburini | PD Jamey Didomenico |Art Director Jenn Ward | Stylist: Sidney Young | Miniatures: Kathleen Gerber + Liz Nixon | Editor: Morgan Bradley | Post Producer: Julia Torchine | Colorist Taylre Jones | Flame: Eric Pascua | Character Design + Animation: House Special

Process

Behind-the-scenes view of how the sausage is made.

Concept