Green Mountain Energy
"Light the Future"

Process

Behind-the-scenes view of how the sausage is made.

Green Mountain Energy is here to "Light the Future" FORWARD! This campaign anthem is big energy, that change-the-world type of energy that's inspiring, empowering, and optimistic!  It embodies hope and activates a spark within every one of us. With many facets to this project that made it very compelling to create, you couldn't ask for more fun in the making of! From miniatures to a 124ft LED volume, you name it, we scaled it, the mountain that is. Opening on our Firefly that kicks off the anthem, we traverse an array of interconnected storylines of various characters connected through their green acts, showing clean energy is a choice, not a fight. The concepts called for many different landscapes to be our connection to nature while the Firefly guides us through each interior or exterior scene within a stylized branded world, which landed us in a LED volume using Unreal Engine to implement the look and efficiencies we were looking for in a large-scale production.  This campaign ends on a welcoming invitation to do your part. 

CREDITS: Client: Green Mountain Energy | Agency: 160over90 | Director/Photographer: Kristyna Archer | EP Rebecca Niles | Managing Director: Corwin Carroll | Executive Creative Director: Chris Eckhardt | EP Eric McCasline | Head of Production Sparkle Jones | Head of Post Production: Brian Keegan | DP Federico Tamburini | PD Jamey Didomenico |Art Director Jenn Ward | Stylist: Sidney Young | Miniatures: Kathleen Gerber + Liz Nixon | Editor: Morgan Bradley | Post Producer: Julia Torchine | Colorist Taylre Jones | Flame: Eric Pascua | Character Design + Animation: House Special

Process

Behind-the-scenes view of how the sausage is made.

Concept