Green Mountain Energy

"Light the Future"

This campaign anthem is that change-the-world type of energy that's inspiring, empowering, and there were many facets that it very compelling to create. From miniatures to an LED volume, we scaled it, the mountain that is. Opening on our animated Firefly that kicks off the anthem, we traverse an array of interconnected storylines of various characters connected through their mindful sustainable actions, showing clean energy is a choice. The concept called for a variety of landscapes to connect the viewer to nature within a stylized branded world. To capture the wind and solar power with efficiency at scale, we utilized Unreal Engine in the LED volume. The campaign culminates with a warm invitation, encouraging everyone to do their part.

CREDITS: Client: Green Mountain Energy | Agency: 160over90 | Director/Photographer: Kristyna Archer | EP Rebecca Niles | Managing Director: Corwin Carroll | Executive Creative Director: Chris Eckhardt | EP Eric McCasline | Head of Production Sparkle Jones | Head of Post Production: Brian Keegan | DP Federico Tamburini | PD Jamey Didomenico |Art Director Jenn Ward | Stylist: Sidney Young | Miniatures: Kathleen Gerber + Liz Nixon | Editor: Morgan Bradley | Post Producer: Julia Torchine | Colorist Taylre Jones | Flame: Eric Pascua | Character Design + Animation: House Special

Process

Behind-the-scenes view of how the sausage is made.

Concept