Google Play "Change the Game"

Google Play
Google Play
Google Play
Google Play
Google Play
Image Title (whatever you want)
Image Title (whatever you want)
Google Play
Google Play
Google Play
Google Play
Google Play
2018_10_19_GP_CTG_781-v2
2018_10_19_GP_CTG_0272-v2_srgb-1

Google is taking action in the gender equality conversation with their Change The Game initiative, by inspiring & supporting women in the gaming industry to pursue their passion and nurture growth. This photography campaign was a perfect match in bringing FF Creative's ideas to life, representing the world of gamers in a multitude of inclusive ways- collaborative workspaces, portraits, and abstract still lifes that create a dynamic brand language and visual story to the mission. 
 

Credits

Photographer:       Kristyna Archer
Client:                    Google Play
Agency:                 FF Creative
Production:           Vacation Theory
Set Designer:        Kiki Stevens