Google Play "Change the Game"

Google is taking action in the gender equality conversation with their Change The Game initiative, by inspiring & supporting women in the gaming industry to pursue their passion and nurture growth. This photography campaign was a perfect match in bringing FF Creative's ideas to life, representing the world of gamers in a multitude of inclusive ways- collaborative workspaces, portraits, and abstract still lifes that create a dynamic brand language and visual story to the mission. 
 

Credits

Photographer:       Kristyna Archer
Client:                    Google Play
Agency:                 FF Creative
Production:           Vacation Theory
Set Designer:        Kiki Stevens