Instacart_Closet_Beauty_Apparel_Fabrics_Wide_Orange_Shirt_Brown_Bag_4249_yellow_1x1
Instacart_Living_Room_General_Baby_Son_Green_Bag_Wide_9072_Green
Instacart_Kitchen_Grocery_Unattended_Delivery_Wide_6097_blue
Instacart_Product_Household_DIY_Construction_WIth_Hand_0304_blue
Instacart_Product_Grocery_Super_Healthy_With_Hand_1315_pink_4x5
Instacart_Vanity_Bathroom_General_Bathroom_Scene_Product_Focus_Wide_Product_Only_5005_No_Rug_yellow
Instacart_Product_Convenience_Sweets_No_Hand_0893_Yellow_1x1
Instacart_Kitchen_General_Kitchen_Scene_Hands_Only_Detail_7173_blue
Instacart_Living_Room_Electronics_Play_Gaming_Wide_Family_9474_Blue
Instacart_Product_Grocery_Pasta_Dinner_With_Hand_0736_green_4x5
Instacart_Product_Electronics_Fitness_With_Hand_0443_Yellow_1x1
Instacart_Product_Electronics_Relaxation_Music_With_Hand_1016_Pink_1x1
Instacart_Vanity_Bathroom_Beauty_Makeup_Wide_Purple_Outfit_Lipstick_4729_1x1_blue
Instacart_Store_Shelf_Grocery_Produce_Phone_Shopping_Dario_Detail_12434_1x1_blue

Instacart looked for a refresh to showcase all the areas it serves its customers - from groceries, to household items, to beauty, and electronics.  The comprehensive shoot required an attention to detail in the set design that could be malleable for many third party partners while having that sense of humanity and playfulness that Archer delivered. 

Credits

Photographer Kristyna Archer
Client Instacart
Set Designer Bryson Gill