Instacart is known for grocery delivery, but they offer so much more. We were tasked with building out an image library of streamlined assets to showcase all other items you can buy that perhaps shoppers don't realized - beauty products, clothing, toys, tools, etc. From delivery interactions to product shots to slices of life moments - all were set in minimal stylized scenes to bring a cohesion throughout the campaign with the ability to change the scenes background color in post per each unique parter. 8 days later we delivered 150 assets.
Client: Instacart
Production: Viv Mgmt
Set Designer: Bryson Gill
Wardrobe Stylist: Anne Kunisaki