Legends of L'Oréal / Get Infallible  

"Foundation"

"Infallible Routine"

"Setting Mist"

A film noir, true-crime-inspired premise—but make it beauty. Legends of L’Oréal, a three-part series, playfully leans into mystery, featuring the Infallible L’Oréal line and hosted by beauty influencer Alexandra Anele. She sets the stage with intrigue: How do these women stay so flawlessly composed? With a cheeky wink, she teases, “We may never know”—but, of course, we do. From an airport set to a cinematic rain scene to a backlot, this project checked off so many career bucket-list moments for me. Bringing it to life with the Sawhorse team was an absolute pleasure.

CREDITS: Client: L'Oreal x Youtube | Agency: Sawhorse | Director: Kristyna Archer | Production: Sawhorse | EP: Blake Behnam  | Assistant Head of Production: Shane Spiegel l Producer: Jacob Rosenthal | Production Coordinator: Hollis Rosenkranz | DP: Carissa Dorson | PD: Sage Griffin | Wardrobe Stylist: Monica Cargile | Post: Sawhorse | Assistant Head of Post: Adam Kreiner | Post Production Supervisor: Devon Colbert | Editor: Justin Lay | Colorist: Jazzy Vazquez

Process

A behind the scenes glimpse into how the sausage is made

Concept