Nature's Bakery Brownie

"Ding"

Within this campaign, we set up the quintessential WFH hustle with the constant bings, dings, and overwhelm of notifications leading up to a climax of zen, thanks to brownie bliss! This flavor-forward spot highlights the yummy Nature’s Bakery brownie bar within an energetic script through bold stylized set design and a wide array of cinematic product shots that were a joy to bring to life. Every frame creates an engaging moment that underscores the story and heightens our taste buds.

CREDITS: Client: Natures Bakery | Agency: RTOP | Director: Kristyna Archer | Production: Artclass | Managing Partner: Geno Imbriale | EP, Managing Director Rebecca Niles | Managing Director: Sparkle Jones | EP: Julie Sullivan | Producer: Rich Salamone | DP Keon Javanshir | PD Tim Ford | Wardrobe Stylist: Monica Cargile | HMU Devin Bianchini | Food Stylist: Carrie Purcell | Storyboard Artist: Ian Wells 

Process

Some keen behind-the-scenes view of how the sausage is made.

Concept