This Pantene Pro-V Bunifesto celebrates next-day hair sass with a playful, quirky twist, introducing the Waterless Collection to help tame those unruly tendrils. Collaborating with the team at MMC was a joy as we brought this minimalist, abstract “day in the life” set to life—a perfect stage for our hilariously talented cast, each navigating their day with a haphazardly styled messy bun. Naturally, the shoot was full of bun puns. The campaign went on to win five Telly Awards and was nominated for the Berlin Commercial Awards.
CREDITS: Client: Pantene Pro-V | Agency: MMC | Director: Kristyna Archer | Production: Broderville | EP: Aaron Canto | LP: Mark Kauffman | DP Suat Kutlug | Set Designer: Tim Ferro | 1st AD: Mark Williams | Stylist: Xina Giatas | HMU: Walton Nunez | Post Production: Broderville | Editor: Gino Gianoli
Process
Behind-the-scenes view of how the sausage is made.
Concept