This Pantene Pro-V Bunifesto embraces next-day hair sass in a playful quirky way, introducing their Waterless Collection to help tame your tendrils. The shoot day was inadvertently full of bun puns. The campaign won 5 Telly Awards and nominated in the Berlin Commercial Awards.
CREDITS: Client: Pantene Pro-V | Agency: MMC | Director: Kristyna Archer | Production: Broderville | EP: Aaron Canto | LP: Mark Kauffman | DP Suat Kutlug | Set Designer: Tim Ferro | 1st AD: Mark Williams | Stylist: Xina Giatas | HMU: Walton Nunez | Post Production: Broderville | Editor: Gino Gianoli
Process
Behind-the-scenes view of how the sausage is made.
Concept