This Pantene Pro-V Bunifesto embraces next-day hair sass in a playful quirky way, introducing their Waterless Collection to help tame your tendrils. The shoot day was inadvertently full of bun puns. The campaign won 5 Telly Awards and nominated in the Berlin Commercial Awards.
Process
Behind-the-scenes view of how the sausage is made.
Concept
Client: Pantene Pro-V
Agency: MMC
Production: Broderville
Post Production: Broderville
Editor: Gino Gianoli
DP: Suat Kutlug
Set Designer: Tim Ferro
Wardrobe Stylist: Xina Giatas
Storyboard Artist: Fred Fassberger