Renew Life
"Dead" :15
"Phone" :15
"Phone" :06
For this surreal and eye-catching Renew Life campaign, we built the world of YOUR GUT, and a vagina vignette of course 😆 We lay witness to two Good Bacteria trying to maintain the status quo in realm of probiotics. Maintaining diversity in culture is part of the homeostasis of your gut, no small feat. Good 1 & Good 2 encounter other organ's issues (V) as if they are busy customer service reps, while V waits on the other line - their cleverly wry wit is utterly entertaining. A fun collaboration with the team at FunWorks!
CREDITS: Client: Renew Life | Agency: Funworks | Director: Kristyna Archer | Production: Artclass | Managing Partner: Geno Imbriale | Managing Director/EP: Rebecca Niles | Head of Production Sparkle Jones | DP: Carson Nyquist | Set Designer: Jack Reed | 1st AD: Kevin Brady | Stylist: Lisa Madonna | Post Production: Artclass | Head of Post Production: Brian Keegan | Editor: James Lee
Process
Some keen behind-the-scenes view of how the sausage is made.
