Sanofi "Not Today, Flu"

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Jason Alexander brought out his best guardian angel performance in this Sanofi flu shot campaign, Not Today Flu!  A metaphor for the flu shot that protects against ruining your day, Jason maneuvers bird poop, bee stings and a bike accident, taking hits along the way in his full charm.

Process

Some keen behind-the-scenes view of how the sausage is made.

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Concept 

Screen-Shot-2022-09-22-at-4.44.49-PM door
Screen-Shot-2022-09-22-at-4.45.07-PM fridgeshot
Screen-Shot-2022-09-22-at-4.45.11-PM cafe-bike
Screen-Shot-2022-09-22-at-4.45.19-PM beeshot

Credits

Director:               Kristyna Archer
Client:                   Sanofi
Agency:                Weber Shandwick
Production:           Artclass
DP:                        Carson Nyquist
Set Designer:       Tim Ford
Post Production:   Artclass
Editor:                    Morgan Taylor Bradley