Sanofi "Not Today, Flu"

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Jason Alexander brought out his best guardian angel performance in this Sanofi flu shot campaign, Not Today Flu!  A metaphor for the flu shot that protects against ruining your day, Jason maneuvers bird poop, bee stings and a bike accident, taking hits along the way in his full charm.

CREDITS: Client: Sanofi | Agency: Weber Shandwick | Director: Kristyna Archer | Production: Artclass | Managing Partner: Geno Imbriale | Managing Director/EP: Rebecca Niles | Head of Production Sparkle Jones | Head of Post Production: Brian Keegan | Producer: Joshua Martinez | DP Carson Nyquist | Set Designer Tim Ford | 1st AD: Kevin Brady | Stylist: Dawn Ritz |  Post Production: Artclass | Editor: Morgan Taylor Bradley 

Process

Some keen behind-the-scenes view of how the sausage is made.

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Concept 

Screen-Shot-2022-09-22-at-4.44.49-PM door
Screen-Shot-2022-09-22-at-4.45.07-PM fridgeshot
Screen-Shot-2022-09-22-at-4.45.11-PM cafe-bike
Screen-Shot-2022-09-22-at-4.45.19-PM beeshot

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©Kristyna Archer, 2024

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