Sanofi "Not Today, Flu"

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Who better to play a guardian angel against all things that could ruin your day than the incomparable Jason Alexander!  A great collaboration with the creative team at Weber Shandwick, this flu shot campaign for Sanofi brings comedy into the fold of serious subject matter. Sacrificing himself as the metaphoric guardian angel, Alexander dives into full speed cyclists, swats away bee stings, and takes the gooey splat of bird poop, all with the grace of a master at physical comedy.
 

CREDITS: Client: Sanofi | Agency: Weber Shandwick | Director: Kristyna Archer | Production: Artclass | Managing Partner: Geno Imbriale | Managing Director/EP: Rebecca Niles | Head of Production Sparkle Jones | Head of Post Production: Brian Keegan | Producer: Joshua Martinez | DP Carson Nyquist | Set Designer Tim Ford | 1st AD: Kevin Brady | Stylist: Dawn Ritz |  Post Production: Artclass | Editor: Morgan Taylor Bradley 

Process

Some keen behind-the-scenes view of how the sausage is made.

Concept